Established in 1987, FIYTA Holdings Limited is a flagship enterprise and concurrently a listed company of Chinese timepiece industry. It is one of the holding subsidiaries of AVIC INTL Shenzhen subordinated to Aviation Industry Corporation of China.
Following its branding Strategy, FIYTA focuses on watch industry and specializes multiple businesses including R&D, design, manufacturing, and sales business of its self-owned watch brands, and the retail business of world famous watches.
In the retail-channel sector for the world famous watches, FIYTA has established its wholly-owned subsidiary Harmony World Watch Center. As a chain store with the unified trade-name, Harmony World Watch Center has developed to be one of the leading brands in world-famous watch retail business. Through over 30 years of operation, it has established its retail networks in major cities across China, and accumulated over 100,000 VIP customer resources. In addition, it has built up good relation and close cooperation with these famous watch brands. On the basis of “K= BSC2” and Three-aspect Theories, it has built a unique operation system of high-end commercial brands and forms its own core competitiveness.
As to its branded watches, FIYTA has formed the “Pansy Product Structure”, which is the brand portfolio consisting of FIYTA brand, high-end brand and fashion brand. It has basically completed the whole industry chain layout integrating R&D, design, key component manufacturing, distribution, retail, etc. The company is persistently committed to research, development and application of precise time-keeping technologies. It is equipped with advanced research, development, production technologies as well as manufacturing process platforms. Since 2003, FIYTA has provided high-quality timepieces to Chinese astronauts. In 2011, it officially entered Baselworld Hall 1((Hall for Global Brands) and became the first Chinese watch brand which entered this hall along with other international top watch brands.