Established in 1987, FIYTA made its initial public offering on Shenzhen Stock Exchange in 1993. It is a wholly-owned subsidiary of FIYTA Holdings Limited.(a listed company specializing in watch industry in China). Since its establishment, FIYTA has taken innovation-driven development as the core of its brand spirit and continuously introduced advanced watch-making technologies across the world. With reliance on superb watch-making technology, FIYTA has established in-depth cooperative relations with Chinese manned spaceflight undertakings. It has become one of the world's three major space watch brands. In 2011, FIYTA was invited by Baselworld to become the first Chinese watch brand who had entered Hall 1(the Hall for Global Brands), which laid a solid foundation for the implementation of its globalized strategy. Since then, it has put forth efforts to expand its brand share in the internationalized market. It has currently set up about 3,000 retail outlets in 29 countries and regions across the world, including China, the UK, Singapore and Malaysia etc.
From traditional watch-making to bold innovation, FIYTA is committed to the research and development of new materials used by watches. It develops tourbillon movement as well as the aerospace movement that adapts to extreme environments, and actively explores the art of time. It uses the watch design blended with life aesthetics and remarkable performance to endow watches with unique and exquisite style. It currently has a variety of classic watches including Heartouching Collection, Line Collection, Klove Collection, In Collection, Photographer Collection, Floriography Collection etc. The innovative three-dimensional time-reading method once won several honorable awards at home and abroad, including Red Dot Product Design Award and China Red Star Design Award etc. Each piece of FIYTA watch is the ingenious masterpiece presented by FIYTA brand. It provides wearer with conformable wearing experience highlighted by precise time-keeping and concurrently manifests wearer’s charming demeanor on wrist.